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Latest · Deep dive 15 min read

Building Studio: what we learned teaching AI to make presentations properly

Four architectures, three abandoned versions, and some uncomfortable lessons about what AI models actually do when you're not watching them. An honest account of our in-house deck builder.

Cover slide from the Two Billion Cups demo deck
Field notes 1 min read

Field notes: teaching the bench to read WorkflowMax

EXP-004 started as a Friday hunch and is now the first thing the studio checks on a Monday. Here's what worked, what didn't, and what it actually saves.

Digital 4 min read

Digital marketing services, explained without the jargon

PPC, SEO, CRO — the acronyms matter far less than what they do for your pipeline. A plain-English tour of the channels and the questions worth asking.

Agency 1 min read

Employee ownership, five years in

What changes when everyone in the building owns the building — and what stubbornly stays the same.

Design 1 min read

Brand refreshes that don't frighten people

A refresh should feel like a haircut, not witness protection. Notes from three recent projects on moving a brand forward without losing the room.

Illustrated jungle scene